Cultivating Bolivian heritage:
from the land to innovation.
from the land to innovation.
We aim to create a brand that highlights fresh vegetable products cultivated and processed by Bolivian hands, from the land to innovation. Bolivia, rich in culture and culinary diversity, aspires to gain recognition nationally and internationally. In this regard, we have crafted the brand name, emphasizing the word 'tierra' (land) to reinforce the connection
to fieldwork and innovation, while 'nuestra' (our) helps underscore the pride and belonging to this land of ours,
wherever we go.
to fieldwork and innovation, while 'nuestra' (our) helps underscore the pride and belonging to this land of ours,
wherever we go.
Branding has been designed for this new brand with a focus on the concept of 'Origins.' It emphasizes the project's inception and the birth of the grain, symbolized by a root that merges human connection and the abundance of grains. The goal is to highlight recognizable vegetable products in Bolivia, with an emphasis on the workforce.
We utilize a palette of earthy and organic colors to convey warmth, and freshness, to represent the Bolivian highlands,
the very land itself.
We utilize a palette of earthy and organic colors to convey warmth, and freshness, to represent the Bolivian highlands,
the very land itself.
