Altiplano icons:
innovation & vibrancy.
Suma Juira is a brand dedicated to the production and distribution of real quinoa in the Bolivian market. From the birthplace of this grain in Salinas de Garci Mendoza, people work tirelessly to deliver a high-quality product. 
We have undertaken a brand refresh to imbue the company with an innovative, modern, and quality-focused approach.
We carefully selected the most distinctive and recognizable elements: the rainbow and Tunupa Volcano. These elements have been synthesized into an icon, becoming a memorable symbol and a seal of quality assurance for our products. Additionally, we have standardized the packaging design, creating a product family distinguished by a color code and images that reinforce the unique identity of each quinoa variety.
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